Tuesday, April 9, 2013

Demi Lovato - "Heart Attack" Music Video

I'm gonna make this short and sweet.  Just minutes ago Demi Lovato released the music video for "Heart Attack," the first single off of her self-titled album due May 14th 2013.

As much as I love Demi, this video didn't meet my expectations.  I appreciate the edginess in it, but it seemed more like random cuts of her close up.  Don't get me wrong, the girl is gorgeous but it wasn't as entertaining as her past ones have been.  If you watch or have watched it already, you might know what I'm talking about when I say, what's with the black oil?  I understand it's artsy and visually pleasurable, but I also thought that was random too.  It's a mixed feeling - I like it but at the same time I don't get it.  Maybe it's because I'm a screenwriter that I try to make a story out of everything, and I didn't see one in this video.  Take a gander and see for yourself.

But nonetheless, the song is still wonderful.  I listen to it at least once everyday.  I jam out to it in the car whenever I can.  And I still can't wait til it's available at the local karaoke bars around here.  If you haven't yet, go purchase it on iTunes and pre-order her album!