Demi Lovato - "Heart Attack" Music Video

I'm gonna make this short and sweet.  Just minutes ago Demi Lovato released the music video for "Heart Attack," the first single off of her self-titled album due May 14th 2013.

As much as I love Demi, this video didn't meet my expectations.  I appreciate the edginess in it, but it seemed more like random cuts of her close up.  Don't get me wrong, the girl is gorgeous but it wasn't as entertaining as her past ones have been.  If you watch or have watched it already, you might know what I'm talking about when I say, what's with the black oil?  I understand it's artsy and visually pleasurable, but I also thought that was random too.  It's a mixed feeling - I like it but at the same time I don't get it.  Maybe it's because I'm a screenwriter that I try to make a story out of everything, and I didn't see one in this video.  Take a gander and see for yourself.

But nonetheless, the song is still wonderful.  I listen to it at least once everyday.  I jam out to it in the car whenever I can.  And I still can't wait til it's available at the local karaoke bars around here.  If you haven't yet, go purchase it on iTunes and pre-order her album!

Demi Lovato - "Heart Attack"

Demi Lovato pulled an All Time Low and released her single, "Heart Attack," a week early than originally planned (March 4th 2013).  I saw my friend, Luis, post about it and nearly died and couldn't wait to give it a listen, and I have to say, I'm digging it.

The song's lyrics speak of being afraid to fall in love, feeling insecure when attracted to someone, giving us the impulse to put up walls to protect ourselves, which is a common feeling relatable to many people.  As far as the sound goes, I went through her past albums to see if I could hear some similarities, but there isn't something that can match this single's sound.  In my opinion, the song, overall, embodies and showcases different sounds compiled into one: electronic, acoustic, and slow pop (if that makes sense).  The first few seconds kind of worried me because it seemed so random, but the rest of the song redeems itself.  I admire Demi for branching out to new types of sounds with each album, and it make me excited to hear the rest of the anticipated album.

Maybe it's the inner-Demi in me, but I'm ready to learn the lyrics and melodies so I can jam to this when it hits radio and local karaoke joints.  The melodies in "Heart Attack" are easy to learn - listening to the song several times will get you singing along.  No matter how much the music's sound changes, her vocal performance never ceases to amaze me and her fans.  Even with songs that I doubt any vocal range can be shown off in, she manages to prove me wrong.  As always, Demi continues to deliver with her amazing vocals, and that's the best part of her music.

"Heart Attack" is available on iTunes, so go get it!